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政經系資訊
李予綱(Yu-Kang Lee)教授 兼 系主任

 

李予綱(Yu-Kang Lee)教授

研究室

社4009

分機

5590

學歷

英國愛丁堡大學社會政策博士

電子信箱

yklee@mail.nsysu.edu.tw

個人網頁

http://leeyk.webs.com/

專長領域

Political Advertising/ Communication、Social Marketing
Social Policy/Welfare、NPO Advertising

 

 Peer-reviewed Articles 期刊論文:

1.      Chun-Tuan Chang, Yuan-Ciao Wu, Yu-Kang Lee, Xing-Yu Chu (2016), “Right Metaphor, Right Place: Choosing a Visual Metaphor Based on Product Type and Consumer Differences,” International Journal of Advertising (SSCI), forthcoming.

2.      Yu-Kang Lee, Chun-Tuan Chang, and Pei-Chi Chen (2016), What Sells Better: Fear or Hope? It Depends on Whether the Environmental Issue Is Global or Local,” Journal of Advertising Research (SSCI), forthcoming.

3.      Yu-Kang Lee, Chun-Tuan Chang, and Zhao-Hong Cheng, and You Lin (2016), “Heads-Down Tribes Across Four Asian Countries: Antecedents of Smartphone Addiction,” International Journal of Mobile Communications (SSCI), forthcoming.

4.      Yu-Kang Lee (2013). Gender Stereotypes as a Double-Edged Sword in Political Advertising: Persuasion Effects of Campaign Theme and Advertising Style. International Journal of Advertising (SSCI). (Accepted). 

5.      Yu-Kang Lee (2013). Babyfacedness, Sex of Face Stimulus, and Social Context in Face Perception and Person Evaluation. Psychological Reports (SSCI), Vol. 112, No.3, pp. 800-817. 

6.      Yu-Kang Lee (2013). The Influence of Message Appeal, Environmental Hyperopia and Environmental Locus of Control on Green Policy Communication. Social Behavior and Personality (SSCI), Vol. 41, No. 5, pp. 731-738.

7.      Yu-Kang Lee, Chun-Tuan Chang, You Lin and Zhao-Hong Cheng (2013). The Dark Side of Smartphone Usage: Psychological Traits, Compulsive Behavior and Technostress. Computers in Human Behavior (SSCI). (Accepted). 

8.      Yu-Kang Lee and Chun-Tuan Chang (2011, Dec). Missing ingredients in political advertising: The right formula for political sophistication and candidate creditability. The Social Science Journal(SSCI), 659-671. (SSCI). NSC 98-2410-H-110-012-MY2. 

9.      Chun-Tuan Chang, Yu-Kang Lee (2011, Aug). The "I" of the Beholder: The Impacts of Gender Differences and Self-Referencing on Charity Advertising. International Journal of Advertising (SSCI), 447-478. (SSCI). 

10.  Chun-Tuan Chang, Yu-Kang Lee (2010, Mar). Effects of Message Framing, Vividness Congruency, and Statistical Framing on Responses to Charity Advertising. International Journal of Advertising (SSCI), vol.29, no.2, pp. 195-220. (SSCI). 

11.  Yu-Kang Lee* & Chun-Tuan Chang (2010, Jan). Framing Public Policy: The Impacts of Political Sophistication and Nature of Public Policy. The Social Science Journal (SSCI), vol. 47, no.1, pp.69-89. (SSCI). NSC 96-2414-H-110-004. 

12.  Chun-Tuan Chang, Yu-Kang Lee* (2009, Dec). Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal. Journal of Applied Social Psychology (SSCI), vol. 39, no.12, pp.2910-2935. (SSCI). 

13.  Yu-Kang Lee*, Chun-Tuan Chang (2008, Dec). A Social Landslide: Social Inequalities of Lottery Advertising in Taiwan. Social Behavior and Personality (SSCI), 36(10), 1423-1438. (SSCI). NSC 94-2412-H-110-002.

14.  Yu-Kang Lee*, Chun-Tuan Chang (2008, Mar). Intrinsic or Extrinsic? Determinants Affecting Donation Behaviors. International Journal of Educational Advancement, 8(1), 13-24. (IngentaConnect). 

15.  Yu-Kang Lee and Chun-Tuan Chang (2007, Dec). Who Gives What to Charity? Characteristics Affecting Donation Behavior. Social Behavior and Personality (SSCI), 35 (9), pp. 1137-1180.. (SSCI). 

16.  Yu-Kang Lee (2005, Aug). New Government, New Language? The Third Way Discourse in Taiwan. Modern Asian Studies (SSCI), Vol.39, No. 3, pp. 631~660. (SSCI).

17.  *Yu-Kang Lee, Chun-Tuan Chang (2005, Feb). The Social Impacts of the Public Welfare Lottery: An Empirical Study in Taiwan. Modern Asian Studies (SSCI), Vol. 39, No. 1, pp. 133-153. (SSCI). 

Conference Papers 國際學術研討會論文發表:

1.Yu-Kang Lee and Chun-Tuan Chang (2007), ‘Gender Electioneering: Issue versus Image Style and the Decision to Go Negative in Political Advertising’, paper presented at the annual meeting of American Political Science Association, Chicago, USA. (NSC: 96-2414-110-004-)

2. Yu-Kang Lee, Chun-Tuan Chang and Jang Chyi-Lu (2007), ‘Child Poverty Advertising: Are Charities Getting It Right?’, paper presented at American Sociology Association’s 102nd Annual Meeting (referred round-table section), New York City, USA.

3. Chun-Tuan Chang and Yu-Kang Lee (2007), “Framing Appealing Advertising – Are Charities Getting it Right?” paper accepted and will be presented in the in the not-for-profit marketing track of the 2007 Academy of Marketing Science World Marketing Congress, Verona, Italy.

4.Chun-Tuan Chang and Yu-Kang Lee (2007), “All Political Advertisements are Not Created Equal: Influences of Political Sophistication and Candidate Credibility on Political Advertising,”paper  accepted and will be presented in the consumer behavior track of the 2007 Academy of Marketing Science World Marketing Congress, Verona, Italy. (NSC: 95-2416-H-390-005-)

5.Yu-Kang Lee and Chun-Tuan Chang (2006), “Do Political Sophistication and Candidate Credibility Matter to Political Advertising?” paper presented at the annual meeting of American Political Science Association, Philadelphia, USA. (NSC: 95-2416-H-390-005-)

6.Yu-Kang Lee and Chun-Tuan Chang (2006), “Social Inequalities of Lottery Advertising on Consumer Welfare,” paper presented at the American Sociological Association’s 101stAnnual Meeting (referred round-table section), Montreal, Canada. (NSC: 94-2412-H-110-002-)

7.Yu-Kang Lee and Chun-Tuan Chang (2005), “Influences of Message Framing and Political Sophistication in Political Communication: An Experimental Study in Taiwan,” paper presented in the annual meeting of American Political Science Association, Washington DC, USA. (NSC 94-2414-H-324-001-)

8.Chun-Tuan Chang and Yu-Kang Lee (2005), “The Moderators of Statistical Formats of Product Efficacy and Graphical Display on Framing Message Effectiveness Relationship,” paper presented in Conference of European Association of Consumer Research, Gothenburg,Sweden. (NSC: 93-2416-H-390-009)

9.Yu-Kang Lee and Chun-Tuan Chang (2004), “Influences of Message Framing and Political Sophistication in Political Communication: An Experimental Study in Taiwan,” paper presented in the Western Conference of the Association for Asian Studies, Seattle, USA.

10.Yu-Kang Lee (2004), “Discourse Analysis of the Third Way in Taiwan,” paper accepted by Asian Studies Conference Japan, Tokyo, Japan.

11.Yu-Kang Lee and Chun-Tuan Chang (2004), “Influences of Message Framing and Political Familiarity on Political Communication – An Experimental Study in Taiwan,” paper presented in the Midwest Conference on Asian Affairs, Minneapolis, USA.

12.Yu-Kang Lee and Chun-Tuan Chang (2003), “Social Welfare Effects of the Public Welfare Lottery: A Taiwanese Case,” paper presented in The New England Association for Asian Studies Conference, Boston, USA.

13.Yu-Kang Lee (2003), “The Third-Way Discourse Analysis in Taiwan,” paper presented in the Western Conference of the Association for Asian Studies, Phoenix, AZ, USA.

14.Yu-Kang Lee (2003), “New Government? New Language? “ paper presented in the New York Conference on Asian Studies, Buffalo, NY, USA

15.Yu-Kang Lee and Chun-Tuan Chang (2003), “The Welfare Effects of the Public Welfare Lottery: Evidence from Taiwan,” paper presented in Conference of Asian Studies on the Pacific Coast (ASPAC), Hawaii, USA.

16.Yu-Kang Lee (2003), “The Third Way Discourse in Taiwan,” paper presented in Conference of Asian Studies on the Pacific Coast (ASPAC), Hawaii, USA.

 研究計劃

1.    國科會計畫主持人﹝101-2410-H-110-030-MY3﹞娃娃臉效應對政治候選人的評價及選舉結果之影響

2.    國科會計畫主持人﹝100-2410-H-110-031-﹞訊息訴求、環境遠視症與內外控信念對環保政策溝通之影響:理論、實證 與模型

3.    國科會計畫主持人﹝NSC 98-2410-H-110-012-MY2(兩年期)“Determinants of Political Judgments: Influences of Stereotypes on Candidates Evaluation and Election Outcomes” 選民對候選人刻板印象對選舉結果的影響

4.    國科會計畫主持人 NSC 96-2414-H-110-004-“Can Gender Make a Difference in Political Advertising? Theory, Practice and Modelling”候選人性別與其廣告焦點對於選民投票行為之影響: 理論、實證與模型

5.     九十六年度國科會出席國際會議補助 (補助編號:NSC 96-2414-H-110-004-,補助金額:新台幣50,000)

6.    國科會計畫協同主持人 (NSC 95-2416-H-390-005-)“Perfect Political Advertising: The Moderators of Political Sophistication and Candidate/Party Credibility” 選民政治複雜度與候選人(政黨)信賴度對於政治廣告之影響

7.    中華教育文化基金會(China Foundation for the Promotion of Education and Culture)九十五年度出席國際會議補助 (獎助金額:美金1,500)

8.    九十五年度國科會出席國際會議補助 (補助編號:95-2914-I-110-020-A1,補助金額:新台幣50,000)

9.     2006 Travel Grant for International Scholars in the 2006 Annual Meeting of the American Political Science Association (Cash award US$ 600)

10. 國科會計畫主持人 (NSC 94-2412-H-110-002-) “What Do We Know about the Advertising Effectiveness of the Public Welfare  Lottery?”  台灣公益彩券之廣告效益面面觀

11. 九十四年度國科會出席國際會議補助(補助編號:94-2914-I-324-011-A1,補助金額:新台幣50,000)

12.  2005 Travel Grant for International Scholars in the 2005 Annual Meeting of the American Political Science Association (Cash Award US$ 800 plus accommodations at one of the three conference hotels)